This week, for the first time ever, apple is expected to announce not one but two new iPhone models. The rumored “iPhone 5S” will most likely be joined by one more model, the “iPhone 5C.” you’ll remember the S in iphone 4S stood because that Siri, and also the S in 5S might stand for Security, if that comes through a fingerprint scanner fitted. However what go the C was standing for?

Like hieroglyphics sculpted into a cavern wall, the C can be understood many various ways, each providing us a clue about Apple’s reasoning behind the launch. Not all the C words space good, and some can signal serious transforms are hath in Apple’s cozy world. So, if the letter C really is iced ~ above Apple’s iPhone-shaped cookie, what’s it trying come tell us?

C because that Cheap

It’s virtually too apparent that the C have to stand because that cheap. Yet it’s most likely going to be appropriate. A price that $300 to $400 there is no a contract is being rumored, i beg your pardon should analyze to complimentary if you authorize up with a wireless carrier for 2 years to acquire one. This spot has been traditionally lived in by aging apologize hardware, but it’s hardly a tempting proposition to store an currently old phone for another couple of years. Favor this, Apple deserve to tempt you through a facsimile of the latest-and-almost-greatest at a cheap price.

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C for Control, and also Choice

If there’s one point Apple loves, it’s being in control. From keeping the app Store complimentary of smut, come not just letting anybody sell its products, apologize enjoys having the last say. The iphone 5C is supposed to cost less than the iphone 5S and also the iphone 5 prior to it, in an effort to wrestle manage of the mid-range smartphone sector from Samsung and also Android.

On beginning day, just how many world will want to heat up because that a cheap iPhone?

People eager to purchase an iphone phone were constantly stuck with buying one old one if lock didn’t desire to pay out for the latest model. Except, why buy one old phone when a brand-new, fairly priced Android call is announced every 5 minutes? This brings us on to one more C word, choice, something i beg your pardon Apple fans limited by their budget plan never really had, at the very least regarding brand-new hardware.

This year, high quality mid-range phones room all around us, native the Galaxy S4 Mini and also the HTC One Mini, to the ultimate in hyped up middle-of-the-road smartphones, the Motorola Moto X. We’re at the suggest were this phones are so good we don’t really need anything an ext powerful, and also Apple isn’t going to be happy to let Google and also its minions have finish control of this farming segment.

C for Charity

This is how Apple could spin a cheap iPhone. We deserve to hear Tim cook saying it now, “We wanted more people to be able to enjoy the best smartphone in the world, for this reason we’ve made it possible with the iphone phone 5C.” Apple wants you to recognize it’s thinking around the people. An ext specifically, the thinking around the human being who can not afford come buy an iphone phone 5S. By do a cheap iPhone, it’s offering them the chance to establish their desires of owning one Apple product. Yes, good guy Apple desires to spread the love as far as it can, and it’s doing girlfriend a favor by lowering the price to a level befitting your meager wallets.

C because that China 

So how far does it want to spread the love? all the method to China. To apologize has currently made its intentions in the an ar clear by setup an occasion there the work after that is Cupertino launch, saying the iphone 5S and more importantly, the 5C might be offered through the two dominant Chinese networks. A cheap iPhone sold in China will typical countless new owners, and consequently, even much more control.


C because that Color

Apple knows all the kids love glowing colors. Together your youngsters are additionally on Apple’s list of points it desires to control, the iphone phone 5C will certainly come in a really rainbow of various colors. It’s most likely going to keep gold (sorry, champagne) one exclusive to the iphone 5S, and instead use a bag the Skittles as its catalyst for the 5C. Tacky color were as soon as the note of a cheap phone, yet thanks to Nokia, glowing yellow is currently an acceptable hue also on a flagship device.

C for Cannibalization

This is a tricky one. Apple has a very, very big bank balance, i beg your pardon it has amassed by marketing a the majority of iPhones, iPads, iPods and of course, Mac computers. The plenty of zeros top top Apple’s declare is proof we’re willing to splash out on an expensive Apple product. Why, then, would it want to cannibalize several of those sales – together plenty the them room made through aspirational owners, who conserved up for the pleasure of purchase one – by introducing a cheaper design with an practically certainly reduced profit margin?

It’s no as if we’re hurting for cheap smartphones, and also in the situations where one Apple product merely must it is in had, yes sir the enlarge models on which it still renders a fat profit. By the time they’re the cheap option, that probably prices Apple much less to build them. Not just that, however does any type of Apple machine owner desire to be seen through the cheap iPhone? It’s like a diesel engine in a supercar, or Ikea furniture in your fifth Avenue penthouse. Friend wanted some flash, but decided at the last minute the being thrifty to be best. It may be financially responsible, however it sure isn’t sexy.

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What if, to prevent this an overwhelming situation, apologize doesn’t market the iphone phone 5C in the U.S. Or Europe at all? Why bother v a China-only event if that doesn’t have actually anything brand-new to say? us wouldn’t it is in shocked if the iphone 5C was a China exclusive at first, prior to making its way to various other important emerging markets and also finally, the significant iPhone 5S sectors later. Honestly, would it matter? On launch day, how many human being will heat up because that a cheap iPhone?

Ultimately, the C might stand for all these, and also once it is made official, we’re positive a couple of comedy geniuses will say the C is because that Crap, too. It’s i can not qualify to it is in the case, as Apple won’t placed its name on something that might pass because that a knock-off, however it i will not ~ be something we, the smartphone cognoscenti, will gain overly excited about. As a group pleaser in nations like China, though, it could take the crown.