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Corona and Snoop Dogg Welcome You to La Vida Más Fina
The famous beer groups up through the entertainment symbol to present a refreshing new perspective.
CHICAGO, Aug. 17, 2020 /bsci-ch.org/ -- The Corona family of brands has teamed up with entertainment icon Snoop Dogg to debut "La Vida Más Fina," its first campaign design to hold together the Corona brand family. The completely integrated marketing campaign marks a refreshed take on the Corona lifestyle and an evolved, much more optimistic tone because that the brand as it proceeds to honor the OG standard Corona Extra while also growing to present Corona difficult Seltzer and other innovations.
As created on every bottle, Corona is do to it is in La Cerveza Más Fina, "the finest Beer," and the brand-new campaign bring away this ideology a step further. Analyzed as "the well Life," La Vida Más Fina encourages world to discover the an essential truth that much more fulfillment and joy can be discovered in just about anything, simply by an altering one"s outlook.
"You can"t choose everything in life, yet you have the right to still select to find the good in life," Snoop Dogg said. "And with whatever going top top in the world, that"s a perspective civilization really might need to hear ideal now. Teaming up through a brand choose Corona come encourage civilization to find more great in life, that"s La Vida Más Fina."
"La Vida Más Fina" celebrate the brand"s proud heritage: appreciating what you have, going with the flow and also choosing to live on the glowing side. These beliefs are installed deeply in Corona"s — and also Snoop Dogg"s — roots and also are global values that continue to grow in importance.
"La Vida Más Fina is a contemporary expression of Corona"s lifestyle and respected location in culture," claimed Ann Legan, vice chairman of brand marketing, Corona. "Through the brand-new campaign, we"re acknowledging the the aspects of our resides that have always been important always will be: act what renders you feel good with the world you care around and enjoying the moment in former of you. And who much better to introduce this concept than Snoop?"
Spearheading the occupational is creative agency MullenLowe LA, which joined the Constellation brand roster in march 2019. The campaign began to take shape previously this year however was paused as unexpected social considerations came right into play. Since then, "La Vida Más Fina" has progressed in subtle means to resolve current conversations and shifts in the consumer lifestyle. Now, with the return of professional sports — a classification Corona has actually long sustained — the brand is ready to re-publishing its refreshed perspective through the world.
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"La Vida Más Fina" is a completely integrated project launching ~ above Corona"s social channels with a specialized GIPHY library, digital support, PR, and :15 and :30 tv commercial spots that will air throughout the NBA playoffs and finals. In an effort to re-superstructure a diverse collection of perspectives, the campaign will soon present other celebrities with their very own takes on La Vida Más Fina.
Sales the Corona remain strong, with recent data revealing the sales have increased by much more than 17% due to the fact that March 2020. The Corona family of products is accessible at restaurants, bars, local retailers and also via online shipment services nationwide. For an ext information, visit CoronaUSA.com, and refresh your perspective
CoronaExtraUSA ~ above Twitter.
As always, Corona urges consumers to reap its products and also relax responsibly.
About the Corona Brand Family The Corona brand family is house to Corona Extra, Corona Light, Corona Familiar, Corona Premier, Corona Refresca and also in 2020, the nationwide launch that Corona difficult Seltzer. The whole Corona portfolio is brewed in Mexico by Constellation Brands and imported and also marketed specifically to the U.S. Through the company. The Corona brand is the #1 most loved beer brand and also has to be the #1 imported brand family of beer in the U.S. For much more than 20 years. Corona Extra, the flagship brand of the Corona brand family, is a pilsner-style lager with a golden hue the was very first brewed in Mexico in 1925. The refresh flavor and also carefree attitude of Corona Extra have been helping Americans uncover their beach because 1981.