This is a track which relies heavily on a shtick, if you will. Yes, that is in reality named “If U look for Amy”. And as with other traditional pop songs, the title makes an figure in the chorus. But once Britney claims it she does so yes, really fast, in a way in which “if you look for Amy” actually comes the end sounding favor is ‘F-*-*-K me’.

Yes, it is in reality a moderately-clever gimmick, yet one that didn’t gain by critics in ~ all. For instance, the Parents tv Council tried come shut the track down. Indeed for everything unknown reason many parents at the time were quiet under the impression the Britney Spears to be a family-friendly musician, even though this monitor is featured every the way on her sixth album, and also she to be a controversial artist from work one.

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But in your defense, “If U seek Amy” has been referred to as the raunchiest song the Princess that Pop had released up until that point. For instance, on optimal of the over wordplay, it would appear that she romantic interest in this song, the titular “Amy”, is a other female. 

That is come say the on the surface, the lyrics can be construed as alluding come lesbianism. Indeed worrying the afore-referenced heat in the chorus, what it in reality reads in its entirety is “all of the boys and also girls room begging to, if you look for Amy”.

So homonym-wise, it come off as if Brit is speak ‘all the boys and girls space begging come F-*-*-K me’. Or an ext to the point, she is acknowledging that both males and also females have tendency to be sexually attracted to her. In truth said line, together taken literally, i.e. As the lyrics actually read, doesn’t even make sense.

Who is Amy?

And on that note, it should likewise be discussed that “Amy” also obviously no a real person. For example, nobody portrays stated character Amy on the music video. Rather, she is the depiction of some various other idea. And every things taken into consideration (i.e. The music video clip and all), what that is she’s representing would supposedly be sex.

So as much as twin entendres go, as soon as the vocalist is the end ‘seeking Amy’, it is another means of saying that she’s ‘looking for sex’. Or at least that seems to be the simplest way to shot to explain the lyrics in their entirety.

So at the finish of the day, Britney knows the some people ‘love her’, while rather ‘hate her’. But she’s cool either way, being able to revel in her sex-related attractiveness, which is so strong that the appeals to both sexes.


Music Video

The music video clip to this track to be filmed in a California seaside ar known together Pacific Palisades. It was directed by brothers filmographer Jake Nava. This filmographer previously held down the same role for Britney Spears’ 2004 sheathe of “My Prerogative”.

The storyline the the clip climaxes on the idea that the signer top a double life. She appears as a traditional housewife ~ above the outside however she’s kind of a sex feen on the inside. And it features references to 2 of Britney’s prior music videos, “…Baby One an ext Time” (1998) and “Piece that Me” (2007).

Facts about “If U look for Amy”

This is the third single from Britney Spears’ hit album “Circus” (2008). And it was released by Jive Records and Zomba documents to serve that function on 10 march 2009.

But it wasn’t the brand themselves that made the decision to perform so. Rather a poll was held on Britney Spears’ website in early-December that 2008, where fans were tasked with choosing the album’s third single (“Circus” had already come out around a week before that). And this is the track that they determined (with 26% that the votes).

This track was created by the common Max Martin. And also Martin, a constant Britney collaborator, likewise co-wrote the song with the following:

ShellbackSavan Kotecha Alexander Kronlund

Additionally Martin gives background vocals to “If U look for Amy”, alongside another Swedish artist that goes by the surname of Kinnda.

It has been detailed that the “if you check out kay” shtick, as it is called, to be not developed by the authors of this song. Rather musicians have actually been using it for decades. It even dates all the way back come a track the so late Memphis Slim (1915-1988) reduce in 1963 that is actually entitled “If You view Kay”.

Concerning the aforementioned controversy that surrounding this song, what it at some point led to to be Britney and co. Comes out through an edited, radio-friendly variation of “If U seek Amy”, i m sorry is rather entitled “If U see Amy”.

And when we’re on the topic of this monitor offending people, co-writer Savan Kotecha, despite growing up in Texas, comes from a timeless Indian elevator family-wise. And as soon as his parents heard “If U seek Amy”, they were upset that that participated in such a thing.


Chart performance of “If U seek Amy”

“If U seek Amy” was only a middle success as much as Britney Spears’ singles go. What that means is that yes, it to be a an international hit, charting in countries as varied as Israel and Russia and also in over 20 countries overall.

But it no sell favor a gazillion copies, having moved slightly under 1,300,000 devices stateside.

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But ultimately 3rd singles choose these are usually exit to buttress the revenue of the album in general. And “Circus” itself walk sell like a gazillion copies – or more specifically 4,000,000 the them as of 2012.

Also it placed Britney ago on peak of the Billboard 200 after she previous album, “Blackout” (2008, which peaked at number 2) failure to perform so.