Anyone that gets a many email is acquainted with the classic “I expect you’re act well” and also its related household of phrases. That the email identical of tiny talk. And like small talk, this phrase can acquire a tiny repetitive if you uncover yourself relying top top it also often.

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As one entrepreneur, editor, and also PR professional, I calculation that I’ve sent at least 73,000 company emails over the past twenty years. (A rather conservative estimate, at that.) i’ve seen many an “I hope you’re doing well” overcome my inbox. I’ve sent a few, also (we all do, from time to time!). Below are my 5 favorite alternatives to the common greeting.

1 Nothing in ~ all

The email application Boomerang carried out a data study and found that emails between seventy-five and one hundred words in length had the best solution rates. Back the an answer rate reduced slowly ~ that, speak to any type of busy person and also they’ll tell girlfriend they choose emails that room brief and get straight to the point. Show that you worth the recipient’s time by acquiring down to business right native the start.

2 miscellaneous personal

In my work-related as one editor, i have had civilization follow me top top Twitter or Facebook, commenting on and sharing every article I publish. And, just when ns think i’ve somehow deserve a fan, I’ll obtain a letter indigenous them asking me to expropriate a guest blog write-up or do some kind of cross-promotional content swap. I need to admit, ns admire their dedication to acquiring to recognize me, even if that comes v an ulterior motive. And also if they pitch something that mirrors the knowledge they’ve gained around my style and also the subject I treatment about, it’s much more likely to be something I can use.

If you’re creating a high-stakes email that requirements to obtain results, it never damages to do your homework. Friend don’t have to stalk someone on society media, yet doing a tiny research have the right to go a long way. Encompass a sentence or two at the opened of your email to display you’re familiar with the recipient’s work, prefer this:


I read your article about in critical week. You hit the pond on the head once you said . . .

There space a couple of caveats here. First, don’t usage a personalized opener uneven it in reality relates to the topic you’re composing about. It would certainly be awkward come congratulate someone on the publication of their current novel if friend were writing to market them a deal on life insurance. (Unless perhaps they write murder mysteries. There may be a hook there.) and also also, don’t make your article too personal. Saying you check out an write-up is one thing, yet mentioning the beach vacation photos you observed on Instagram will certainly come off as creepy.

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3 “I understand you’re swamped, so I’ll it is in brief.”

I love this opener. It, and the variety of paragraphs in the email I see before me, tells me the the sender values my time and made an initiative to store things short and sweet.

There’s just one preeminence with this opener—if you’re walking to usage it, you’d much better actually it is in brief. Don’t promise to save it brief and also then go on for paragraph after paragraph. The sender may wonder whether you actually understand the definition of brief.

4 “We met at ______.”

If did you do it met the recipient before, that never hurts to to speak so. Perhaps you linked briefly at a conference. Also if the recipient appears unlikely come remember, the fact that you did remember goes a long means toward establishing a rapport.

Once again, this technique works best if her previous meeting is relevant to the topic at hand. If you met at a conference and exchanged words around marketing strategies, and also you’re emailing currently to questioning the receiver to review your new app because that marketers, you connecting the best dots. That won’t it is in the case, however, if you’ve just bumped into each various other in a coffee shop and exchanged some little talk about the weather.

5 A little bit of tiny talk

If you yes, really think a little talk opener fits your audience best, provide it a whirl. But if you’re looking for an alternative to “I hope all is well,” or “I hope you’re doing well,” take into consideration something a little more personal:


How are things in brand-new York? i hope you’re keeping cool throughout the warm wave.

The an ext familiar you room with the recipient, even if you understand each other only through email exchanges, the far better this works.

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In my opinion, the many important preeminence of email communication is this: don’t force it. If you trying too difficult to be personable or clever, your recipient will nearly always see v your attempts. Once I create an email, even if it’s because that a massive emailing campaign, I’m always thinking of my intended recipient and also their persona. I laugh as I create (seriously, the a little creepy) and write together though I’m having actually a face-to-face conversation v them.